It involves a deep dive into topics, providing in-depth analysis, personal anecdotes, or data-driven insights that contribute something new to the conversation. Content originality is paramount in the vast digital landscape, where the uniqueness and authenticity of your content can set you apart from the competition. Search engines like Google place a high value on original content, rewarding websites that offer unique insights, perspectives, or information not found elsewhere.

Structured Data

But, you should still be aware that when changing your provider Google will temporarily reduce your crawl rate. The reasons for changing your hosting provider may outweigh this negative factor. The history of your domain also has an impact on how your site performs. Exact match domains or EMD’s as they are known, used to rank very easily. According to Colm O’Regan from Science Copywriting, using infographics, charts, graphs, and images make your article look more credible and improves UX.

Obsess Over Your Business Hours

• On the other hand, content for the search query “how to make a pizza” does not need to be updated so often.
• This resulted in a number of algorithm updates, each resulting in a smarter Google that was more capable of understanding the relevance of a page.
• Google has various deeply complex algorithms to decide which content gets displayed and in which order.
• The more high-quality backlinks a website has, the higher it ranks.

You may have heard the old SEO saying, “Content is king.” And in the case of Google ranking factors, the quality of your content has a huge impact. Ranking factors are used by Google to judge how well your website content matches a particular online search. Search Engine Optimization (SEO) is influenced by hundreds of factors.

The YouTube Algorithm

The search engine wants to match users with the most relevant, helpful, accurate, and high-quality content available. We deliver the best SEO services in Kolkata by combining superlative marketing minds, technical SEO, content optimization, and cutting-edge strategies to drive rankings. With simple yet revolutionary ideas, we ensure that websites achieve sustainable growth and maintain top positions in search results.

And it’s hard to concretely argue with them because, again, no one truly understands Google’s complex ranking algorithms. But it’s not that suddenly your page will rank number one for competitive queries just because you’re making it very SEO Anomaly easy for Google to understand your content. “So obviously there’s a little bit of overlap there with regards to… Google understanding my content better and me ranking better for the queries that I care about.